Digital Marketing
Google Analytics & Conversion Tracking
Stop guessing. Know exactly which channels bring customers and which waste money.
Most businesses have Google Analytics installed, but very few trust the numbers. Conversions aren't tracked, form submissions go uncounted, phone calls are invisible and the reports are too confusing to use. So decisions get made on gut feeling.
We set up Google Analytics 4 and Google Tag Manager properly: every form, call, WhatsApp click and purchase tracked, then presented in simple dashboards that show where your results come from.
Our approach
Most businesses have Google Analytics installed, but very few trust what it says. Conversions aren't tracked, phone calls are invisible and the reports are too confusing to act on, so decisions get made on gut feeling instead.
We set up Google Analytics 4 and Google Tag Manager properly: every enquiry form, call button, WhatsApp click and purchase recorded, internal traffic filtered out and everything connected to your ad accounts. Then we build a simple dashboard your whole team can read at a glance.
Who it’s for
- Businesses running ads without reliable tracking
- Ecommerce stores needing full-funnel data
- Teams migrating from old Universal Analytics setups
- Owners who want one simple dashboard
What’s included
GA4 setup & audit
Correct configuration, filters, and data retention settings.
Google Tag Manager
Clean, organised tags for analytics and ad platforms.
Conversion tracking
Forms, calls, WhatsApp clicks, purchases and sign-ups.
Ecommerce tracking
Full funnel from product view to purchase.
Looker Studio dashboards
Simple, visual reports your whole team can understand.
Training
Learn to read your data and make better decisions.
What you get every month
- GA4 audit or fresh setup
- Google Tag Manager container
- Conversion events for forms, calls and WhatsApp
- Ecommerce tracking where relevant
- Looker Studio dashboard
- A training session for your team
The result
Numbers you can trust, and the confidence to invest more in what works and stop what doesn't.
How pricing works
A one-time setup fee based on the number of conversions and platforms, with optional monthly analysis.
Tools & technologies
- GA4
- Google Tag Manager
- Looker Studio
- Search Console
- Meta Pixel
Not sure where to start? Talk to a specialist. It's free, and there's no obligation.
WhatsApp usWhy choose DigiGlobal for Google Analytics & Tracking?
Focused on leads, not likes
We report on enquiries, sales and cost per lead: the numbers that pay your bills.
Your accounts, your data
Ad accounts, analytics and pages stay in your name, always.
No long lock-ins
Month-to-month after the first quarter. We keep clients with results.
Senior specialists
Your campaigns are run by experienced marketers, not interns.
How we work
- 01
Audit
We review your website, competitors and current marketing.
- 02
Strategy
A clear plan with channels, budgets and targets.
- 03
Launch
Campaigns, content and tracking set up properly.
- 04
Optimise
Weekly improvements based on what the data tells us.
- 05
Report
Monthly plain-English reports focused on leads and revenue.
Google Analytics & Tracking — FAQs
Is GA4 free?
Yes. Google Analytics 4 is free for most businesses.
Can you track phone calls and WhatsApp clicks?
Yes. We track click-to-call, WhatsApp clicks and form submissions as conversions.
Is GA4 compliant with privacy rules?
We configure consent settings and data retention appropriately and can add a cookie consent banner.