Designing Ecommerce Mobile Apps That Convert: UI/UX Tips
Shopping apps live or die by their user experience. Here are the UI/UX principles behind ecommerce apps people love to…
E-commerce guides
E-commerce
Articles about e-commerce from the DigiGlobal team.
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Personalisation in Ecommerce: What Shoppers Expect Now
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Which Are the Top Ecommerce Platforms for the Middle East?
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Ecommerce Website Development: A Complete Guide for Indian Businesses
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E-commerce guides from the DigiGlobal team
These e-commerce guides are written for business owners and managers, based on real projects in Bengaluru, across India and abroad. DigiGlobal builds online stores on Shopify, WooCommerce and Magento, with Indian payment gateways, GST-ready invoices and shipping integrations, then helps you grow sales with SEO and Google Shopping.
Each article ends with a checklist and FAQs, so you can turn the advice into action. Below is a summary of the most useful points from our e-commerce guides.
E-commerce checklist
- Product pages have clear photos, prices, delivery times and return terms
- Checkout works smoothly on mobile with UPI, cards and wallets
- Shipping and GST are calculated correctly
- Abandoned-cart reminders are set up by email or WhatsApp
- Products are listed in Google Merchant Center
- Stock levels stay in sync with your warehouse or marketplaces
- Customer reviews appear on product pages
- Site speed is tested on a slow mobile connection
E-commerce: key terms explained
- Payment gateway
- The service that securely accepts card, UPI and wallet payments on your store, such as Razorpay or PayU.
- SKU
- A stock-keeping unit: a unique code for each product variant, used to track stock and orders.
- Abandoned cart
- A shopper who adds items to the cart but leaves before paying; reminders can recover many of these sales.
- Average order value (AOV)
- The average amount customers spend per order; bundles and free-shipping thresholds can raise it.
- Product feed
- A structured file of your products used by Google Shopping and marketplaces to show your listings.
- COD (cash on delivery)
- A payment option where customers pay when the parcel arrives; popular in India but riskier for returns.
- Headless commerce
- An approach where the store's back end and the shopping front end are separate, for more design freedom.
- Conversion rate
- The share of visitors who place an order; small checkout improvements can lift it noticeably.
E-commerce guides: frequently asked questions
- Shopify, WooCommerce or Magento: which is best?
- Shopify is quickest to launch and easiest to run, WooCommerce gives flexibility at a lower cost, and Magento suits large catalogues and complex B2B needs. The right choice depends on your size and growth plans.
- How much does an e-commerce website cost in India?
- A ready-themed store can start from around ₹40,000 to ₹80,000, while custom stores with integrations usually cost ₹1.5 lakh and above. Payment gateway and platform fees are extra.
- Which payment gateways can my store use?
- Popular options in India include Razorpay, PayU, Cashfree, CCAvenue and PhonePe. We help you compare fees, settlement times and the payment methods each supports.
- How do I get traffic to a new online store?
- Combine Google Shopping ads, SEO for category and product pages, social media and email marketing. Early on, paid campaigns help you learn which products sell.
- Can my store connect to Amazon or Flipkart?
- Yes. Inventory and order tools can keep stock and orders in sync between your own store and marketplaces, which avoids overselling.
- How do I reduce abandoned carts?
- Show delivery costs early, offer guest checkout and popular payment methods, keep checkout short, and send reminder messages to shoppers who leave.